Month: February 2020

Why is the Kindle Unlimited Fund growing at a slower and slower pace?

admin February 16, 2020 1 Comment
Kindle Unlimited is a subscription service. Readers pay $10 per month (lower in countries outside the US and Europe) to get 'unlimited' reading. They can borrow and read any book that has been included in the Kindle Unlimited program by the author or the publisher. Each month, Amazon pays out money to the Authors and Publishers enrolled in the Kindle Unlimited program. Money is paid out from a...

You might find you like your Day Job more than you like writing

admin February 15, 2020 0 Comments
Perhaps the scariest realization writing books might give you is that you like your Day Job more than you like Writing Let's consider the different aspects of your work which give you satisfaction and make for a good living What Good Things can Your Work do For You? Your work can help you get what you want out of life. This includes Self Actualization A Sense of Purpose Developing your Skills and...

Opportunity Cost for Authors

admin February 15, 2020 0 Comments
Opportunity Cost is a concept used a lot in Finance and Business. It's not used much in Books & Publishing, although it should It is an incredibly important concept. One you can use both for your career as an Author, and for your personal life What is Opportunity Cost Opportunity Cost is the cost of choosing one alternative over another It's the benefits you lose out on when you choose Option...

Wanting to become an Author because you hate your Day Job, is a rather dangerous thing

admin February 14, 2020 0 Comments
There are a non trivial number of authors who want to become an author primarily because they hate their current work and think being an author would be more enjoyable or more lucrative or more comfortable or more fulfilling This is an extremely dangerous assumption to make Being an author might not be any of those things Is being an Author easy? This is a really tough question to answer Things...

Paying with Your Time, can sometimes be a lot more expensive than Paying with Your Money

admin February 14, 2020 0 Comments
What is your most limited resource? Answer: Time All of us get just a hundred years to live. We have already used a significant part of that. A third of the remaining time we have, we will sleep away That makes time our most precious resource, by far The Most Limited and Precious Resource we have is Our Time When we are comparing our time and our money, we tend to greatly over value money, and...

What does it cost to Build an Email List?

admin February 14, 2020 0 Comments
This is a very loaded question. It's important not to chase the myth of 'promotion without spending money' as it doesn't exist. Nor does there exist any 'building channels to readers without spending money' Your email list is one of the most important 'direct channels to your readers' you will build. Perhaps the 2nd most important after your books You basically have three options Spend nothing...

Why do Stores & Platforms try to create infinite competition and commoditize suppliers & vendors?

admin February 9, 2020 0 Comments
One of the common characteristics of modern technology companies (those started in the 1990s and 2000s and 2010s) is that they try to create Platforms and Ecosystems which have Infinite Competition You can see how search engine companies create infinite competition between newspapers, websites, and blogs for search traffic You can see how advertising platforms create infinite competition between...

How to Compete when there is Infinite Competition (Strategy for Authors)

admin February 8, 2020 1 Comment
Platforms built by technology companies are usually set up to have Infinite Competition This is done for a variety of reasons, including Divide and Conquer reasons (dividing creators to benefit the platform), keeping people dependent on the technology company, and ensuring no single creator or company or supplier can become large enough to be independent of the platform, and preventing the rise...

10 Ways to Build Stronger Relationships with Your Readers

admin February 8, 2020 0 Comments
In the past it was tough for authors to connect with readers and build relationships. The only methods you had were Writing more books, and building up the relationship by readers reading more and more of your books. Thereby developing a stronger bond Admittedly, this is a very powerful way to build a strong relationship It might still be the best way to create strong relationships - write lots...

Why is there a rush in Non Fiction books to Become a Bestseller? Should you join the rush?

admin February 8, 2020 0 Comments
While the focus in Fiction books is usually one or more of the following Building a career as an author Building a large readership Building a large email list Becoming a New York Times or USA Today Bestselling Author Making profits Making a living as an author Quitting your day job In Non Fiction, we see a very different set of priorities Sharing your story by writing a biography Sharing your...