Why do Readers get so upset at Spelling Mistakes and Typographical Errors?

Authors often don't understand why a reader liked their book, and yet gave it 1 star or 2 stars or 3 stars, just because there were a few spelling mistakes or grammatical mistakes Surely, if the book is good then it should be a good review Do spelling mistakes even matter? Does a grammatical mistake or a typo really hurt the reader's enjoyment of the book? Are readers just being petty Should...

The Importance of Proof Reading

Proof reading and proof readers occupy a very interesting place Proof Readers don't do something that is very VISIBLE and in your face. They don't design covers which you see right on your book page every time you open the page Proof Readers are not like Sales and Marketing which gets you book sales - that sweet rush of someone buying your book Proof Readers are not the Book Store - which...