The War on eBooks, by Market Incumbents

There is a brutal war being waged on eBooks. It is being carried out by the Market Incumbents (the people who currently control the Books & Publishing Ecosystem) To better understand this War on eBooks, it's first important to understand some Historical Context and to understand the motivations of the people attacking eBooks Historical Context - Why the people who first started pushing for...

Macmillan dispute with Libraries over eBooks

There is a big dispute going on between Macmillan, one of the Big 5 Publishers, and Libraries What is the Macmillan ebook dispute with Libraries? In Nov 2019, Macmillan introduced a peculiar new policy Libraries are now restricted to buying just a single ebook copy of a newly launch book from Macmillan for the first eight weeks after the book is released Macmillan CEO John Sargent says this is...

Why is the Kindle Unlimited Fund growing at a slower and slower pace?

Kindle Unlimited is a subscription service. Readers pay $10 per month (lower in countries outside the US and Europe) to get 'unlimited' reading. They can borrow and read any book that has been included in the Kindle Unlimited program by the author or the publisher. Each month, Amazon pays out money to the Authors and Publishers enrolled in the Kindle Unlimited program. Money is paid out from a...

What could reignite the Rise of eBooks?

eBooks, when the Sony Reader and Amazon Kindle and B&N Nook first started taking off, in 2008 and 2009, were growing very fast Within a few years they had captured 20% to 30% of the market However, in the decade since then, in 2010 to 2019, eBooks have hardly grown They have been stuck at roughly 30% market share What is worrying is that it has been An Entire Decade ebooks have not increased...

Why are ebooks stuck at 20% to 30% of the market?

Here are a few reasons ebooks are stuck at 20% to 30% of the market Most well known authors have their rights with Publishers. Publishers price the ebooks high. Sometimes, the ebook is more expensive than the paperback This creates a negative incentive for the reader Buy the ebook version for $9.99 and have nothing except digital bits, which can't be shared Buy the Paperback for $7 and have a...

Will there be a Netflix for Books? Who has the best chances of becoming the Netflix for Books?

Yes and No. Let's see why First, Netflix reported its 2019 Quarter 4 Quarterly Earnings on Jan 21st, 2020 Some interesting points from Netflix's Quarterly Earnings Report - Netflix has 167 million subscribers, over 100 million outside the US It had quarterly revenue of $5.467 Billion 2019 revenue was over $20 Billion It had quarterly net income of $587 million It had 20% to 31% Year over Year...

How Big is Kindle Unlimited? Is it 3 Million Subscribers? Is it 10 Million Subscribers?

Warning: This is not scientific. This is A GUESS. This is based on Assumptions and it's literally called a Guesstimate i.e. Guess + Estimate. Except for Amazon, no one knows exactly how many Kindle Unlimited subscribers there are First, let's look at various guesses over the years Fortune in 2015 thought Kindle Unlimited had 2 million subscribers The Passive Voice in 2017 thought Kindle Unlimited...

Why was Book Subscription Service, Oyster, closed down?

News that Scribd has hit 1 million paid subscribers, and an annual revenue rate of $100 million a year, brings up some very interesting questions If Scribd is making $100 million a year, and has 1 million paid subscribers, how much is Kindle Unlimited making?  Our post on How Big is Kindle Unlimited? will address this in the near future Why did Google buy and shut down Oyster, the Book...

Why have eBooks stalled at 20% to 30% market share?

First, a little bit of history When the current iteration of ebook readers started, with Sony Reader in 2006/2007 and Kindle in 2007, the Dream for companies manufacturing eReaders and pushing ebooks was - Every Book for $9.99 in eBook Format. To take a 65% cut and make $6.50 per ebook Until Apple came out and started giving authors 70%, the ebook stores were only giving 35% B&N came out with...