Book Promotion Ideas for Authors & Publishers

Presented here, in no particular order, are book promotion ideas for Authors & Publishers. This list is updated as and when we find a good new book promotion idea. Feel free to leave a comment with any ideas you found helpful. If they make sense to us, we will add them to the list Top 10 Book Promotion Ideas for Authors & Publishers Find Your 'Perfect Fit' Readers Figure out what your...

New Book Release Marketing & Promotion Guide for Authors

This New Launch Book Marketing Guide will walk you through everything you need to know to market and promote your new book launch It is divided into the following 11 sections Absolute Best Product Market Fit - Writing for the right market and marketing to the right market Absolute Best Product - Making sure the book is polished and high quality Absolute Best Marketing - Leveraging the best and...

What is Book Marketing?

This post will try and explain what book marketing is Please do read our post on What is Book Promotion, as book promotion and marketing are interlinked What is Marketing? There are lots of convoluted and opaque definitions of marketing. A very simple definition is Marketing is determining the 'perfect set of customers' for a product Marketing is making these customers aware the product exists...

What is Book Promotion?

Authors sometimes jump into book promotion and marketing without knowing much about it In this post we will discuss what Book Promotion is, and the key things that authors should know about book promotion First, let's understand what 'promotion' is, as pertains to marketing and promotion What is Promotion? Promotion is marketing used to make customers aware that a product exists Promotion also...

Facebook Ads for Authors – What makes them a good advertising choice for authors

What are Facebook Ads? Facebook is the largest social network. Facebook has advertising you can purchase. Those ads which you can purchase on Facebook, to show to Facebook using people, are 'Facebook Ads' Basically, you can show ads to all the Facebook users when they come to check what style eggs everyone had for breakfast, what new photos everyone is taking to gather Likes, etc As Facebook...

How to Use Your Kindle Free Days (KDP Select Free Book Promotions)

What are Kindle Free Days AKA 5 Days of Free Book Promotions Books that are enrolled in Kindle Select, get to run Free Book Promotions on the book for a total of 5 days, every 3 months To be more precise - Every 90 day KDP Select enrollment period, you get FIVE Kindle Free Days where you can promote your book as a free book You can use these days together as a single continuous 5 day stretch You...

Becoming a Better Marketer makes you a Better Author

This is a very paradoxical thing - Focusing on marketing for a bit, will actually make you a better author Many authors try to avoid Marketing and Sales Some think that time spent on marketing and sales is time taken away from Writing (which it sort of is) Some think that Marketing and Sales is not required (could not be more wrong) A few think that Marketing is a bad thing. That a product should...

What is the Best Day of the Week to Launch a Book?

This is a very tough question to answer Let's consider a few cases When Trying for Bestseller Lists If you are trying for a big bestseller list, such as New York Times Bestseller List or USA Today Bestseller List, then you must launch according to their 'weekly dates' i.e. When determining what books are considered bestsellers for the week, they consider a specific set of 7 days. You must find...

11 Most Important Marketing Principles for Authors

Even the best Marketing is useless if you have written a book for which no market exists Before spending on Marketing, make sure A Market Exists for the book you have written Even Better, research and confirm a market exists BEFORE you start writing a book The Return on Marketing depends on the Quality of Your Product Perhaps the most painful realization for authors is that marketing only works...

How do Readers find Books?

If you're an author, perhaps the 2 biggest determinants of whether or not you will succeed are Can you Find The Right Market - a market where readers are dying to read books, books which you can provide them And where there is relatively little competition Can you Reach the Readers in that Perfect Market Can you reach them easily and cheaply Can you reach them again and again, every time you have...