Important things to get done BEFORE you start promoting your book

We have run over $1.9 million of book promotion packages for Authors & Publishers at our sister company, Books Butterfly Here is a list of things we strongly recommend you do BEFORE you start promoting your book If any of the following are true Your book is getting rejected by book promotion sites Your book is getting sales but not getting reviews Your book is not doing well when promoted...

Book Promotion Ideas for Authors & Publishers

Presented here, in no particular order, are book promotion ideas for Authors & Publishers. This list is updated as and when we find a good new book promotion idea. Feel free to leave a comment with any ideas you found helpful. If they make sense to us, we will add them to the list Top 10 Book Promotion Ideas for Authors & Publishers Find Your 'Perfect Fit' Readers Figure out what your...

What is Book Marketing?

This post will try and explain what book marketing is Please do read our post on What is Book Promotion, as book promotion and marketing are interlinked What is Marketing? There are lots of convoluted and opaque definitions of marketing. A very simple definition is Marketing is determining the 'perfect set of customers' for a product Marketing is making these customers aware the product exists...

What is Book Promotion?

Authors sometimes jump into book promotion and marketing without knowing much about it In this post we will discuss what Book Promotion is, and the key things that authors should know about book promotion First, let's understand what 'promotion' is, as pertains to marketing and promotion What is Promotion? Promotion is marketing used to make customers aware that a product exists Promotion also...

Things that Scare Readers Away AKA What Authors should NEVER do

This is just a Grand List of things we see Authors do, which totally kill their book sales and their happiness. As far as possible, avoid doing these things Writing Something that No One Wants to Read This is by far the biggest mistake you can make. Before you spend 6 years researching and writing a book on the mating habits of newts, do a few hours of market research and check whether 270,000...