Why Authors should never design their own Book Covers

Unfortunately, there are a lot of people propagating the misconception that authors should design their own covers. These people include Marketing 'experts' selling courses on 'Cover Design Magic'. Prices for such courses vary from $50 to $500 Software companies selling software to self design book covers. Prices for such software vary from free to $100 Cover Design Template sellers who sell book...

Levels of Cover Design Mastery

These are the Levels of Cover Design Mastery Readers don't judge a book by its cover I can make the cover myself and a Title on a blank page is Enough I can do the Cover myself and a Pattern with a Title is Fine I can do the Cover myself and a Pretty Image is enough Let's get a $5 cover at Fiverr I can do the Cover myself and a couple of hours on Photoshop is enough Fonts? What are Fonts? I'm...

What are the Elements of a Beautiful Cover which will Sell Books

A Cover has two main functions Before the reader has arrived at the book page It must catch the reader's eye It must get the reader to click on the cover and go to the book page On the Book Page itself, the Cover has one main function It must have very high quality and detail, and convince the reader that the book is worth buying These 3 goals are best accomplished when the following elements are...

Why do Authors massively underestimate the importance of their Book Cover?

It's quite interesting that most authors will spend hours and hours writing out a perfect Book Description, which no one reads (yes, Seth Godin is right - Book Blurbs don't matter at all) And At The Same Time Those same authors will pick out a cover at random, or take 10 minutes on Photoshop to make their cover Your Book Cover is the Single Most Important determinant of Book Sales - It is...

What is the Most Important Function of a Book Cover

If you were to ask authors - What is the Most Important Function of a Book Cover? - you would get a wide variety of answers Most of those would be wrong The Book Cover has 1 Main Function before the reader has visited the Book Page, and it has 1 Main Function after the reader is on your book Page The Most Important Function of a Book Cover BEFORE The Reader is on Your Book Page Before the reader...