What is a Book Doctor? Do you need a Book Doctor?

In this post we're going to look at What a Book Doctor Is Details on what a Book Doctor does People who really need a Book Doctor People who could use the help of a Book Doctor People who don't need a Book Doctor Read on to find out if you need a house call What is a Book Doctor? A Book Doctor is an experienced author or editor or author consultant or publishing professional who 'diagnoses and...

The War on eBooks, by Market Incumbents

There is a brutal war being waged on eBooks. It is being carried out by the Market Incumbents (the people who currently control the Books & Publishing Ecosystem) To better understand this War on eBooks, it's first important to understand some Historical Context and to understand the motivations of the people attacking eBooks Historical Context - Why the people who first started pushing for...

Macmillan dispute with Libraries over eBooks

There is a big dispute going on between Macmillan, one of the Big 5 Publishers, and Libraries What is the Macmillan ebook dispute with Libraries? In Nov 2019, Macmillan introduced a peculiar new policy Libraries are now restricted to buying just a single ebook copy of a newly launch book from Macmillan for the first eight weeks after the book is released Macmillan CEO John Sargent says this is...

Why is the Kindle Unlimited Fund growing at a slower and slower pace?

Kindle Unlimited is a subscription service. Readers pay $10 per month (lower in countries outside the US and Europe) to get 'unlimited' reading. They can borrow and read any book that has been included in the Kindle Unlimited program by the author or the publisher. Each month, Amazon pays out money to the Authors and Publishers enrolled in the Kindle Unlimited program. Money is paid out from a...

You might find you like your Day Job more than you like writing

Perhaps the scariest realization writing books might give you is that you like your Day Job more than you like Writing Let's consider the different aspects of your work which give you satisfaction and make for a good living What Good Things can Your Work do For You? Your work can help you get what you want out of life. This includes Self Actualization A Sense of Purpose Developing your Skills and...

Opportunity Cost for Authors

Opportunity Cost is a concept used a lot in Finance and Business. It's not used much in Books & Publishing, although it should It is an incredibly important concept. One you can use both for your career as an Author, and for your personal life What is Opportunity Cost Opportunity Cost is the cost of choosing one alternative over another It's the benefits you lose out on when you choose Option...

Wanting to become an Author because you hate your Day Job, is a rather dangerous thing

There are a non trivial number of authors who want to become an author primarily because they hate their current work and think being an author would be more enjoyable or more lucrative or more comfortable or more fulfilling This is an extremely dangerous assumption to make Being an author might not be any of those things Is being an Author easy? This is a really tough question to answer Things...

Paying with Your Time, can sometimes be a lot more expensive than Paying with Your Money

What is your most limited resource? Answer: Time All of us get just a hundred years to live. We have already used a significant part of that. A third of the remaining time we have, we will sleep away That makes time our most precious resource, by far The Most Limited and Precious Resource we have is Our Time When we are comparing our time and our money, we tend to greatly over value money, and...

What does it cost to Build an Email List?

This is a very loaded question. It's important not to chase the myth of 'promotion without spending money' as it doesn't exist. Nor does there exist any 'building channels to readers without spending money' Your email list is one of the most important 'direct channels to your readers' you will build. Perhaps the 2nd most important after your books You basically have three options Spend nothing...

Why do Stores & Platforms try to create infinite competition and commoditize suppliers & vendors?

One of the common characteristics of modern technology companies (those started in the 1990s and 2000s and 2010s) is that they try to create Platforms and Ecosystems which have Infinite Competition You can see how search engine companies create infinite competition between newspapers, websites, and blogs for search traffic You can see how advertising platforms create infinite competition between...