Levels of Cover Design Mastery

These are the Levels of Cover Design Mastery Readers don't judge a book by its cover I can make the cover myself and a Title on a blank page is Enough I can do the Cover myself and a Pattern with a Title is Fine I can do the Cover myself and a Pretty Image is enough Let's get a $5 cover at Fiverr I can do the Cover myself and a couple of hours on Photoshop is enough Fonts? What are Fonts? I'm...

Should Authors hire a Copywriter?

We've already covered What is Copywriting? Should Authors Care Why Copywriting is Very Important for Authors  In this post we are going to look at cases where authors should hire a copywriter, and cases where they should not Cases where an Author should definitely not Hire a Copywriter If you cannot afford a copywriter unless you cut corners elsewhere. Do not compromise on the quality of your...

Why Copywriting is Very Important for Authors

Please be sure to first read our post on What Copywriting Is & Why Authors Should Care! In this post we will discuss why Copywriting is absolutely critical for Authors Top 10 Reasons Copywriting is Very Important for Authors Very Good to Great Copywriting will greatly increase sales conversion i.e. a good percentage of people/readers you reach, will buy your book Bad copywriting will kill...

What is Copywriting? Should Authors Care

If writing is telling a story with words -> Copywriting is making a sale with words Copywriting = Selling with Words What is Copywriting? Copywriting is the art and science of using words to market and advertise and sell products The written text that copy writers write, called the 'copy', covers one or more of the following three areas Create awareness of a product Advertise and Market the...

What are the Elements of a Beautiful Cover which will Sell Books

A Cover has two main functions Before the reader has arrived at the book page It must catch the reader's eye It must get the reader to click on the cover and go to the book page On the Book Page itself, the Cover has one main function It must have very high quality and detail, and convince the reader that the book is worth buying These 3 goals are best accomplished when the following elements are...

Why do Readers get so upset at Spelling Mistakes and Typographical Errors?

Authors often don't understand why a reader liked their book, and yet gave it 1 star or 2 stars or 3 stars, just because there were a few spelling mistakes or grammatical mistakes Surely, if the book is good then it should be a good review Do spelling mistakes even matter? Does a grammatical mistake or a typo really hurt the reader's enjoyment of the book? Are readers just being petty Should...

Why do Authors massively underestimate the importance of their Book Cover?

It's quite interesting that most authors will spend hours and hours writing out a perfect Book Description, which no one reads (yes, Seth Godin is right - Book Blurbs don't matter at all) And At The Same Time Those same authors will pick out a cover at random, or take 10 minutes on Photoshop to make their cover Your Book Cover is the Single Most Important determinant of Book Sales - It is...

The Importance of Proof Reading

Proof reading and proof readers occupy a very interesting place Proof Readers don't do something that is very VISIBLE and in your face. They don't design covers which you see right on your book page every time you open the page Proof Readers are not like Sales and Marketing which gets you book sales - that sweet rush of someone buying your book Proof Readers are not the Book Store - which...

Does Your Book need an Editor?

One of the most interesting questions that some new authors ask is - Does My Book Need an Editor? That is equivalent to the Scriptwriter for a movie asking - Does the Movie Need a Director? If that seems an exaggeration to you, then chances are you do not have enough experience as an author to understand and recognize the absolutely critical importance of having a very good editor Please read...

What is the Most Important Function of a Book Cover

If you were to ask authors - What is the Most Important Function of a Book Cover? - you would get a wide variety of answers Most of those would be wrong The Book Cover has 1 Main Function before the reader has visited the Book Page, and it has 1 Main Function after the reader is on your book Page The Most Important Function of a Book Cover BEFORE The Reader is on Your Book Page Before the reader...