Category: Polish Your Book

Should Authors find their own Stock Photos, or should they leave the work to Book Cover Designers?

admin February 26, 2020 0 Comments
One of the strangest things we've seen is where some authors advocate finding your own stock photos and then having the book cover designer build a cover from those photos Here is the logic behind this The Author finds a better and/or cheaper image than the cover designer The Author purchases it The Cover designer just builds the cover using that image (the one selected by the author) The net...

What is a Book Doctor? Do you need a Book Doctor?

admin February 21, 2020 0 Comments
In this post we're going to look at What a Book Doctor Is Details on what a Book Doctor does People who really need a Book Doctor People who could use the help of a Book Doctor People who don't need a Book Doctor Read on to find out if you need a house call What is a Book Doctor? A Book Doctor is an experienced author or editor or author consultant or publishing professional who 'diagnoses and...

Why Authors should never design their own Book Covers

admin January 29, 2020 0 Comments
Unfortunately, there are a lot of people propagating the misconception that authors should design their own covers. These people include Marketing 'experts' selling courses on 'Cover Design Magic'. Prices for such courses vary from $50 to $500 Software companies selling software to self design book covers. Prices for such software vary from free to $100 Cover Design Template sellers who sell book...

Levels of Cover Design Mastery

admin January 23, 2020 1 Comment
These are the Levels of Cover Design Mastery Readers don't judge a book by its cover I can make the cover myself and a Title on a blank page is Enough I can do the Cover myself and a Pattern with a Title is Fine I can do the Cover myself and a Pretty Image is enough Let's get a $5 cover at Fiverr I can do the Cover myself and a couple of hours on Photoshop is enough Fonts? What are Fonts? I'm...

Should Authors hire a Copywriter?

admin January 9, 2020 1 Comment
We've already covered What is Copywriting? Should Authors Care Why Copywriting is Very Important for Authors  In this post we are going to look at cases where authors should hire a copywriter, and cases where they should not Cases where an Author should definitely not Hire a Copywriter If you cannot afford a copywriter unless you cut corners elsewhere. Do not compromise on the quality of your...

Why Copywriting is Very Important for Authors

admin January 9, 2020 2 Comments
Please be sure to first read our post on What Copywriting Is & Why Authors Should Care! In this post we will discuss why Copywriting is absolutely critical for Authors Top 10 Reasons Copywriting is Very Important for Authors Very Good to Great Copywriting will greatly increase sales conversion i.e. a good percentage of people/readers you reach, will buy your book Bad copywriting will kill...

What is Copywriting? Should Authors Care

admin January 9, 2020 3 Comments
If writing is telling a story with words -> Copywriting is making a sale with words Copywriting = Selling with Words What is Copywriting? Copywriting is the art and science of using words to market and advertise and sell products The written text that copy writers write, called the 'copy', covers one or more of the following three areas Create awareness of a product Advertise and Market the...

What are the Elements of a Beautiful Cover which will Sell Books

admin January 6, 2020 2 Comments
A Cover has two main functions Before the reader has arrived at the book page It must catch the reader's eye It must get the reader to click on the cover and go to the book page On the Book Page itself, the Cover has one main function It must have very high quality and detail, and convince the reader that the book is worth buying These 3 goals are best accomplished when the following elements are...

Why do Readers get so upset at Spelling Mistakes and Typographical Errors?

admin December 31, 2019 1 Comment
Authors often don't understand why a reader liked their book, and yet gave it 1 star or 2 stars or 3 stars, just because there were a few spelling mistakes or grammatical mistakes Surely, if the book is good then it should be a good review Do spelling mistakes even matter? Does a grammatical mistake or a typo really hurt the reader's enjoyment of the book? Are readers just being petty Should...

Why do Authors massively underestimate the importance of their Book Cover?

admin December 24, 2019 2 Comments
It's quite interesting that most authors will spend hours and hours writing out a perfect Book Description, which no one reads (yes, Seth Godin is right - Book Blurbs don't matter at all) And At The Same Time Those same authors will pick out a cover at random, or take 10 minutes on Photoshop to make their cover Your Book Cover is the Single Most Important determinant of Book Sales - It is...