What could reignite the Rise of eBooks?

eBooks, when the Sony Reader and Amazon Kindle and B&N Nook first started taking off, in 2008 and 2009, were growing very fast Within a few years they had captured 20% to 30% of the market However, in the decade since then, in 2010 to 2019, eBooks have hardly grown They have been stuck at roughly 30% market share What is worrying is that it has been An Entire Decade ebooks have not increased...

Why are ebooks stuck at 20% to 30% of the market?

Here are a few reasons ebooks are stuck at 20% to 30% of the market Most well known authors have their rights with Publishers. Publishers price the ebooks high. Sometimes, the ebook is more expensive than the paperback This creates a negative incentive for the reader Buy the ebook version for $9.99 and have nothing except digital bits, which can't be shared Buy the Paperback for $7 and have a...

Book Promotion Ideas for Authors & Publishers

Presented here, in no particular order, are book promotion ideas for Authors & Publishers. This list is updated as and when we find a good new book promotion idea. Feel free to leave a comment with any ideas you found helpful. If they make sense to us, we will add them to the list Top 10 Book Promotion Ideas for Authors & Publishers Find Your 'Perfect Fit' Readers Figure out what your...

New Book Release Marketing & Promotion Guide for Authors

This New Launch Book Marketing Guide will walk you through everything you need to know to market and promote your new book launch It is divided into the following 11 sections Absolute Best Product Market Fit - Writing for the right market and marketing to the right market Absolute Best Product - Making sure the book is polished and high quality Absolute Best Marketing - Leveraging the best and...

What is Book Marketing?

This post will try and explain what book marketing is Please do read our post on What is Book Promotion, as book promotion and marketing are interlinked What is Marketing? There are lots of convoluted and opaque definitions of marketing. A very simple definition is Marketing is determining the 'perfect set of customers' for a product Marketing is making these customers aware the product exists...

What is Book Promotion?

Authors sometimes jump into book promotion and marketing without knowing much about it In this post we will discuss what Book Promotion is, and the key things that authors should know about book promotion First, let's understand what 'promotion' is, as pertains to marketing and promotion What is Promotion? Promotion is marketing used to make customers aware that a product exists Promotion also...

Facebook Ads for Authors – What makes them a good advertising choice for authors

What are Facebook Ads? Facebook is the largest social network. Facebook has advertising you can purchase. Those ads which you can purchase on Facebook, to show to Facebook using people, are 'Facebook Ads' Basically, you can show ads to all the Facebook users when they come to check what style eggs everyone had for breakfast, what new photos everyone is taking to gather Likes, etc As Facebook...

Should you translate your book for international markets?

Cases where it makes sense to Translate Your Book for An International Market If you are wildly successful with a book or a book series, and want to expand to international markets This makes a lot of sense, actually If you have written a book that is a very good fit for a particular country, and you translate it for that country If the country/market is big enough, then it is worth doing If you...

Kindle Select Global Fund History + Kindle Unlimited Payment per Page Read History

Kindle Select Global Fund History for July 2018 to Dec 2019 Thanks to Chris McMullen and The Digital Reader for the above data and the below data   Kindle Select Global Fund History for Before July 2018 Kindle Unlimited was launched in July 2014, partially as a response to the growth of Oyster, the first subscription app for books, which had begun to do quite well on Apple devices and had...

How many rewrites of their Book should an Author do?

2 to 4 rewrites is the ideal number At that point you will hit the wall of diminishing returns, and should hand it over to a good professional editor Note: Depending on your book category/genre, you might want to do 1 or 2 more rewrites (i.e. a total of 3 to 6 rewrites) BEFORE handing it over to your editor. Certain genres like Historical Fiction have very little tolerance for errors (especially...