How to Research for Good Market Niches – The Unscientific Approach

There are two approaches to figuring out What to Write The Scientific Approach. This involves using keyword tools, researching what searches are popular on Google, and researching the Kindle Store The Unscientific Approach. This involves going through the store and the bestseller lists and getting a ‘feel’ for what is selling and what might sell […]

Good Book Descriptions & Bad Book Descriptions

Book Descriptions are incredibly overrated Book Descriptions are so overrated by authors it is remarkable. Authors tend to have this magnificent vision of what they think happens when readers reach a page – That the reader forgets everything else and reads the Book Description That the Book Description tells the reader – the book is […]

Author Budgeting & Finances Guide – What to Prioritize if You Have a Limited Budget for Creating Your Book

The Rough General Guidelines In General, you want to prioritize your Budget for your Book in the following manner  40% to Creating a Very High quality product. This includes editing, proofreading, cover, and everything else involved in creating a polished final product (your book)  30% to Marketing via External Channels  30% to Building Your Own […]

The Importance of Proof Reading

Proof reading and proof readers occupy a very interesting place Proof Readers don’t do something that is very VISIBLE and in your face. They don’t design covers which you see right on your book page every time you open the page Proof Readers are not like Sales and Marketing which gets you book sales – […]

Things that Scare Readers Away AKA What Authors should NEVER do

This is just a Grand List of things we see Authors do, which totally kill their book sales and their happiness. As far as possible, avoid doing these things Writing Something that No One Wants to Read This is by far the biggest mistake you can make. Before you spend 6 years researching and writing […]

Does Your Book need an Editor?

One of the most interesting questions that some new authors ask is – Does My Book Need an Editor? That is equivalent to the Scriptwriter for a movie asking – Does the Movie Need a Director? If that seems an exaggeration to you, then chances are you do not have enough experience as an author […]

The 6 Stages of Competence – How to Assess Where You Are In Your Journey to be a Great Writer

Please Note: This only applies if you want to be a Great Writer. If your primary aim is something else, such as Becoming Famous, or Becoming Rich, then this post does not apply. Please read this post only if you want to become a very very very good or even great writer In this post […]

What is the Most Important Function of a Book Cover

If you were to ask authors – What is the Most Important Function of a Book Cover? – you would get a wide variety of answers Most of those would be wrong The Book Cover has 1 Main Function before the reader has visited the Book Page, and it has 1 Main Function after the […]

Top 10 Reasons Authors Fail to Sell their Books

It’s not easy selling your books, especially if you’re a new author. Here are the Top 10 Reasons Authors Fail to Sell Their Books Writing for the wrong market, or for No Market Not polishing their Product and not packaging it properly Not focusing on Product Quality Ignoring Marketing Or Doing Ineffective Marketing Believing they […]