Facebook Ads for Authors – What makes them a good advertising choice for authors

What are Facebook Ads? Facebook is the largest social network. Facebook has advertising you can purchase. Those ads which you can purchase on Facebook, to show to Facebook using people, are 'Facebook Ads' Basically, you can show ads to all the Facebook users when they come to check what style eggs everyone had for breakfast, what new photos everyone is taking to gather Likes, etc As Facebook...

Should you translate your book for international markets?

Cases where it makes sense to Translate Your Book for An International Market If you are wildly successful with a book or a book series, and want to expand to international markets This makes a lot of sense, actually If you have written a book that is a very good fit for a particular country, and you translate it for that country If the country/market is big enough, then it is worth doing If you...

Kindle Select Global Fund History + Kindle Unlimited Payment per Page Read History

Kindle Select Global Fund History for July 2018 to Dec 2019 Thanks to Chris McMullen and The Digital Reader for the above data and the below data   Kindle Select Global Fund History for Before July 2018 Kindle Unlimited was launched in July 2014, partially as a response to the growth of Oyster, the first subscription app for books, which had begun to do quite well on Apple devices and had...

How many rewrites of their Book should an Author do?

2 to 4 rewrites is the ideal number At that point you will hit the wall of diminishing returns, and should hand it over to a good professional editor Note: Depending on your book category/genre, you might want to do 1 or 2 more rewrites (i.e. a total of 3 to 6 rewrites) BEFORE handing it over to your editor. Certain genres like Historical Fiction have very little tolerance for errors (especially...

Will there be a Netflix for Books? Who has the best chances of becoming the Netflix for Books?

Yes and No. Let's see why First, Netflix reported its 2019 Quarter 4 Quarterly Earnings on Jan 21st, 2020 Some interesting points from Netflix's Quarterly Earnings Report - Netflix has 167 million subscribers, over 100 million outside the US It had quarterly revenue of $5.467 Billion 2019 revenue was over $20 Billion It had quarterly net income of $587 million It had 20% to 31% Year over Year...

Levels of Cover Design Mastery

These are the Levels of Cover Design Mastery Readers don't judge a book by its cover I can make the cover myself and a Title on a blank page is Enough I can do the Cover myself and a Pattern with a Title is Fine I can do the Cover myself and a Pretty Image is enough Let's get a $5 cover at Fiverr I can do the Cover myself and a couple of hours on Photoshop is enough Fonts? What are Fonts? I'm...

Can you test a Market without launching a Book?

Yes, actually you can. Here are a few ways Test the Keywords in Google Adwords using a Landing Page Test a Minimum Viable Product i.e. a short story or a novella that is similar in theme to the book you intend to write. Please Note: This has some downsides Use a Kindle Store Keyword Research Tool to see how much money people are actually making in that market Do Market Research and see how many...

What Gets Measured Gets Managed for Authors

Please Note: All Credit for the Idea of 'What Gets Measured Gets Managed' goes to Peter Drucker, one of the foremost Marketing Gurus of the 20th Century, and to William Thomson (Lord Kelvin), the Scottish physicist Thanks to A Thinking Person for this beautiful comment from Lord Kelvin I often say that when you can measure what you are speaking about, and express it in numbers, you know something...

How Big is Kindle Unlimited? Is it 3 Million Subscribers? Is it 10 Million Subscribers?

Warning: This is not scientific. This is A GUESS. This is based on Assumptions and it's literally called a Guesstimate i.e. Guess + Estimate. Except for Amazon, no one knows exactly how many Kindle Unlimited subscribers there are First, let's look at various guesses over the years Fortune in 2015 thought Kindle Unlimited had 2 million subscribers The Passive Voice in 2017 thought Kindle Unlimited...

How much are KDP Select All Stars Paid?

What are KDP Select All Stars? Each month, Amazon determines the Top 100 Authors in KDP Select (Kindle Digital Publishing Select) whose books were read the most in Kindle Unlimited (KU) and Kindle Owners Lending Library (KOLL). They get designated as 'KDP Select All Stars' and get a special bonus, on top of whatever they get from their pages read earnings How much are KDP Select All Stars Paid?...