3 Top Things Every New Author Should Do

Here are the 3 Top Things every author who is new to publishing books should do Put away your wallet until you understand the market well Don't look for Shortcuts and Easy buttons and Fast Solutions Don't give money to anyone until and unless they have a stake in your success Let's elaborate Put Away Your Wallet until You Understand the Market Well At the beginning, most authors are clueless and...

Levels of Mastery (3 Core Skills for Authors)

In the 3 Core Skills post we talk about the 3 Skills that make Authors Successful Knowing What to Write Writing Very Well Marketing Very Well There are different levels of mastery for these skills. If you want to succeed, you have to keep increasing your levels of mastery in each of these 3 Core Skills Ignorance Absolutely Rubbish Decently Good Very Good Mastery (Great) Supreme Mastery Absolute...

Why Underestimating How Good You Are as a Writer is Usually Much Better than Overestimating How Good You Are as a Writer

The biggest roadblock to Success for most authors is not that they are missing some 'secret' or some 'strategy'. It is that they think they are way better at the core 3 skills than they actually are The 3 Core Skills are Knowing What to Write Being Able to Write Very Well Being Able to Market Very Well Let's look at what happens if an author does not accurately assess their skill level, starting...

The 3 Core Skills – The 3 Skills that Make Authors Successful

There are 3 Core Skills which determine the Level of Success an Author will reach Knowing What to Write - Can the author figure out the Right Market where there is Product Market Fit (the readers want to read what the author has written) Being Able to Write Very Well - can the author write very well Being Able to Market Very Well - can the author market very well That's it. If you can do these...

The One Thing that has the most impact on an Author’s Chances of Success

What is The One Thing, such that the doing of it makes everything else easy and/or unnecessary Credit: The One Thing by Gary Keller It depends on where you are in your journey as an author The One Thing for Beginning Authors It's actually two things, both critically important Understanding that it is a long and hard struggle - a marathon with every single mile being difficult and demanding. No...

How to Research for Good Market Niches – The Unscientific Approach

There are two approaches to figuring out What to Write The Scientific Approach. This involves using keyword tools, researching what searches are popular on Google, and researching the Kindle Store The Unscientific Approach. This involves going through the store and the bestseller lists and getting a 'feel' for what is selling and what might sell It's very similar to Baseball Analytical People...

Good Book Descriptions & Bad Book Descriptions

Book Descriptions are incredibly overrated Book Descriptions are so overrated by authors it is remarkable. Authors tend to have this magnificent vision of what they think happens when readers reach a page - That the reader forgets everything else and reads the Book Description That the Book Description tells the reader - the book is well written, like the description That the Book Description has...

Author Budgeting & Finances Guide – What to Prioritize if You Have a Limited Budget for Creating Your Book

The Rough General Guidelines In General, you want to prioritize your Budget for your Book in the following manner  40% to Creating a Very High quality product. This includes editing, proofreading, cover, and everything else involved in creating a polished final product (your book)  30% to Marketing via External Channels  30% to Building Your Own Marketing Channels. This includes your email...

The Importance of Proof Reading

Proof reading and proof readers occupy a very interesting place Proof Readers don't do something that is very VISIBLE and in your face. They don't design covers which you see right on your book page every time you open the page Proof Readers are not like Sales and Marketing which gets you book sales - that sweet rush of someone buying your book Proof Readers are not the Book Store - which...

Things that Scare Readers Away AKA What Authors should NEVER do

This is just a Grand List of things we see Authors do, which totally kill their book sales and their happiness. As far as possible, avoid doing these things Writing Something that No One Wants to Read This is by far the biggest mistake you can make. Before you spend 6 years researching and writing a book on the mating habits of newts, do a few hours of market research and check whether 270,000...