Why Authors should never design their own Book Covers

Unfortunately, there are a lot of people propagating the misconception that authors should design their own covers. These people include Marketing 'experts' selling courses on 'Cover Design Magic'. Prices for such courses vary from $50 to $500 Software companies selling software to self design book covers. Prices for such software vary from free to $100 Cover Design Template sellers who sell book...

Why do Authors massively underestimate the importance of their Book Cover?

It's quite interesting that most authors will spend hours and hours writing out a perfect Book Description, which no one reads (yes, Seth Godin is right - Book Blurbs don't matter at all) And At The Same Time Those same authors will pick out a cover at random, or take 10 minutes on Photoshop to make their cover Your Book Cover is the Single Most Important determinant of Book Sales - It is...