What is Book Marketing?

admin January 26, 2020 0 Comments
This post will try and explain what book marketing is Please do read our post on What is Book Promotion, as book promotion and marketing are interlinked What is Marketing? There are lots of convoluted and opaque definitions of marketing. A very simple definition is Marketing is determining the 'perfect set of customers' for a product Marketing is making these customers aware the product exists...

What is Book Promotion?

admin January 26, 2020 1 Comment
Authors sometimes jump into book promotion and marketing without knowing much about it In this post we will discuss what Book Promotion is, and the key things that authors should know about book promotion First, let's understand what 'promotion' is, as pertains to marketing and promotion What is Promotion? Promotion is marketing used to make customers aware that a product exists Promotion also...

Facebook Ads for Authors – What makes them a good advertising choice for authors

admin January 25, 2020 0 Comments
What are Facebook Ads? Facebook is the largest social network. Facebook has advertising you can purchase. Those ads which you can purchase on Facebook, to show to Facebook using people, are 'Facebook Ads' Basically, you can show ads to all the Facebook users when they come to check what style eggs everyone had for breakfast, what new photos everyone is taking to gather Likes, etc As Facebook...

Should you translate your book for international markets?

admin January 25, 2020 0 Comments
Cases where it makes sense to Translate Your Book for An International Market If you are wildly successful with a book or a book series, and want to expand to international markets This makes a lot of sense, actually If you have written a book that is a very good fit for a particular country, and you translate it for that country If the country/market is big enough, then it is worth doing If you...

Kindle Select Global Fund History + Kindle Unlimited Payment per Page Read History

admin January 23, 2020 1 Comment
Kindle Select Global Fund History for July 2018 to Dec 2019 Thanks to Chris McMullen and The Digital Reader for the above data and the below data   Kindle Select Global Fund History for Before July 2018 Kindle Unlimited was launched in July 2014, partially as a response to the growth of Oyster, the first subscription app for books, which had begun to do quite well on Apple devices and had...

How many rewrites of their Book should an Author do?

admin January 23, 2020 0 Comments
2 to 4 rewrites is the ideal number At that point you will hit the wall of diminishing returns, and should hand it over to a good professional editor Note: Depending on your book category/genre, you might want to do 1 or 2 more rewrites (i.e. a total of 3 to 6 rewrites) BEFORE handing it over to your editor. Certain genres like Historical Fiction have very little tolerance for errors (especially...

Will there be a Netflix for Books? Who has the best chances of becoming the Netflix for Books?

admin January 23, 2020 0 Comments
Yes and No. Let's see why First, Netflix reported its 2019 Quarter 4 Quarterly Earnings on Jan 21st, 2020 Some interesting points from Netflix's Quarterly Earnings Report - Netflix has 167 million subscribers, over 100 million outside the US It had quarterly revenue of $5.467 Billion 2019 revenue was over $20 Billion It had quarterly net income of $587 million It had 20% to 31% Year over Year...

Levels of Cover Design Mastery

admin January 23, 2020 1 Comment
These are the Levels of Cover Design Mastery Readers don't judge a book by its cover I can make the cover myself and a Title on a blank page is Enough I can do the Cover myself and a Pattern with a Title is Fine I can do the Cover myself and a Pretty Image is enough Let's get a $5 cover at Fiverr I can do the Cover myself and a couple of hours on Photoshop is enough Fonts? What are Fonts? I'm...

Can you test a Market without launching a Book?

admin January 22, 2020 0 Comments
Yes, actually you can. Here are a few ways Test the Keywords in Google Adwords using a Landing Page Test a Minimum Viable Product i.e. a short story or a novella that is similar in theme to the book you intend to write. Please Note: This has some downsides Use a Kindle Store Keyword Research Tool to see how much money people are actually making in that market Do Market Research and see how many...

What Gets Measured Gets Managed for Authors

admin January 21, 2020 0 Comments
Please Note: All Credit for the Idea of 'What Gets Measured Gets Managed' goes to Peter Drucker, one of the foremost Marketing Gurus of the 20th Century, and to William Thomson (Lord Kelvin), the Scottish physicist Thanks to A Thinking Person for this beautiful comment from Lord Kelvin I often say that when you can measure what you are speaking about, and express it in numbers, you know something...