The Fastest Way to Become a Better Author

admin January 14, 2020 0 Comments
The Fastest Way to Become a Better Author consists of 3 Steps Accurately Seeing Where You Are Accurately Assessing How Strong You are in the 3 Core Skills Setting SMART Goals and Immediate Commitments and hitting them A Quick Note before we go into these It is Almost Always Better To Choose 'Improve Your Product and Skills' over 'Find a Shortcut or Trick' A lot of the focus in the eBooks and...

How much time should you spend on Author Forums and Author Groups?

admin January 14, 2020 1 Comment
This is a pretty easy question to answer As little as possible. Just enough time to check if there is something of value added. If there is, read that. If not, don't read anything Author related Sites you should spend minimal time on Any Author Forum or Group that is about chit chat Any Author Blog or Site that focuses on blaming external things for 'life of authors being tough' Any Author...

What does ‘Build Direct Channels to Your Customers’ mean?

admin January 13, 2020 0 Comments
If you have a product to sell, you have to reach your customers If you want to reach your customers, you have two options Use someone else's channels to reach your customers Build your own channels to reach your customers This applies to all of the following Marketing & Advertising to Your Customers Selling to Your Customers Selling Additional Products to Your Customers Strengthening the...

How Authors can Build a Support System

admin January 13, 2020 1 Comment
Being an author can be a solitary and stressful existence. There are long periods of struggling with setback and adversity. To compound matters, a disproportionate number of authors are introverts and/or recluses to begin with It's imperative, for you as an Author, that you build a Support System. A good support system will skyrocket your chances of success and help you maintain your sanity...

Is a Publisher an Author’s Best Friend, or their Worst Enemy?

admin January 10, 2020 1 Comment
This is a surprisingly nuanced question to answer Cases where a Publisher is Worse than your Worst Enemy If the Publisher takes money from you to Publish, does not invest anything of their own, and adds no value If the Publisher encourages you to spend a lot, and focuses your spending on things you don't need, such as printing 5000 copies of your hardcover which are going to spend all of eternity...

Does an Author need a Publisher?

admin January 10, 2020 1 Comment
Yes and No Yes - Cases where an Author needs a Publisher If the Author wants to focus solely on their core competency of writing and leave everything else to someone else (the Publisher) If the Author is an established author and needs a Publisher to put their weight behind the author and really drive sales If selling in bookstores and physical retail locations is critical for the author If the...

Should Authors hire a Copywriter?

admin January 9, 2020 1 Comment
We've already covered What is Copywriting? Should Authors Care Why Copywriting is Very Important for Authors  In this post we are going to look at cases where authors should hire a copywriter, and cases where they should not Cases where an Author should definitely not Hire a Copywriter If you cannot afford a copywriter unless you cut corners elsewhere. Do not compromise on the quality of your...

Why Copywriting is Very Important for Authors

admin January 9, 2020 2 Comments
Please be sure to first read our post on What Copywriting Is & Why Authors Should Care! In this post we will discuss why Copywriting is absolutely critical for Authors Top 10 Reasons Copywriting is Very Important for Authors Very Good to Great Copywriting will greatly increase sales conversion i.e. a good percentage of people/readers you reach, will buy your book Bad copywriting will kill...

What is Copywriting? Should Authors Care

admin January 9, 2020 3 Comments
If writing is telling a story with words -> Copywriting is making a sale with words Copywriting = Selling with Words What is Copywriting? Copywriting is the art and science of using words to market and advertise and sell products The written text that copy writers write, called the 'copy', covers one or more of the following three areas Create awareness of a product Advertise and Market the...

10 Time Saving Tips for Authors

admin January 8, 2020 1 Comment
In no particular order Start using a Productivity System like Getting Things Done Measure how much time you are actually spending on writing Keep a Journal or a Diary with a record of hours you spent each day on actual writing Use a Software like RescueTime to measure what you are actually doing when sitting and working on your computer Use an App to measure what you use on your phone Remove all...