What does ‘Build Direct Channels to Your Customers’ mean?

If you have a product to sell, you have to reach your customers If you want to reach your customers, you have two options Use someone else's channels to reach your customers Build your own channels to reach your customers This applies to all of the following Marketing & Advertising to Your Customers Selling to Your Customers Selling Additional Products to Your Customers Strengthening the...

How Authors can Build a Support System

Being an author can be a solitary and stressful existence. There are long periods of struggling with setback and adversity. To compound matters, a disproportionate number of authors are introverts and/or recluses to begin with It's imperative, for you as an Author, that you build a Support System. A good support system will skyrocket your chances of success and help you maintain your sanity...