Day: January 26, 2020

What is Book Marketing?

admin January 26, 2020 0 Comments
This post will try and explain what book marketing is Please do read our post on What is Book Promotion, as book promotion and marketing are interlinked What is Marketing? There are lots of convoluted and opaque definitions of marketing. A very simple definition is Marketing is determining the 'perfect set of customers' for a product Marketing is making these customers aware the product exists...

What is Book Promotion?

admin January 26, 2020 1 Comment
Authors sometimes jump into book promotion and marketing without knowing much about it In this post we will discuss what Book Promotion is, and the key things that authors should know about book promotion First, let's understand what 'promotion' is, as pertains to marketing and promotion What is Promotion? Promotion is marketing used to make customers aware that a product exists Promotion also...